The 12 Best-Selling Benjamin Moore Paint Colors of All Time (2024)

Every 2023 Color of the Year We Know So Far

White Dove

White Dove continues to top Benjamin Moore's best-selling list year after year. "This soft off-white has the slightest wink of warmth, making it the perfect option for any style and any room," Barone says. White Dove is a versatile, clean, classic white paint color perfect for open-concept floorplans.

Paint Color: White Dove by Benjamin Moore

Edgecomb Gray

If you're looking to make a statement without turning to a dark, moody shade, opt for this gray hue. "Edgecomb Gray is a cozy, warm gray with timeless appeal. It is regularly part of our best-sellers list," Barone says. "It is not too light and not too dark, providing just the right amount of color in a space." The warm undertones of this hue give any room a lived-in feel, as if the space has decades of stories to tell, no matter how fresh the paint coat is.

Paint Color: Edgecomb Gray by Benjamin Moore

Swiss Coffee

Swiss Coffee is the perfect creamy white paint color for adding a touch of warmth that will complement both classic and modern styles. "It has a soft touch of warmth without looking too yellow," Barone says. "Loved by designers and homeowners, this adaptable white paint color has an effortless quality to it."

Paint Color: Swiss Coffee by Benjamin Moore

Hale Navy

"Hale Navy is a classic shade of navy blue. It is one of our most-loved deep hues for interiors and exteriors," Barone says. "A soft, gray undertone provides balance and versatility to this statement-making color." Use this as a bold splash of color on kitchen cabinets and islands as the growing trend of blue kitchens keeps gaining popularity.

Paint Color: Hale Navy by Benjamin Moore

Simply White

Simply White is a brighter white paint color with a soft yellow undertone that will give your room a warm, snug feeling. It is often used on the walls, trim, and ceilings for a clean and cohesive look. This swatch is a great option if you are going for a clean look that doesn't feel too stark and sterile.

Paint Color: Simply White by Benjamin Moore

Kendall Charcoal

Make a statement with Kendall Charcoal, a smokey gray that brings a touch of drama to any room. It pairs well with warm and cool colors, making it an adaptable addition to any color palette. Use this dark yet elegant color as an accent wall in a room with abundant natural light or on the trim to create a bold contrast.

Paint Color: Kendall Charcoal by Benjamin Moore

Pale Oak

Pale Oak is the quintessential light, warm gray. It is a perfect balance between warm and cool, making it a versatile color to use as any room's backdrop. This easy-going greige will welcome you into the space with a familiar nostalgic feel.

Paint Color: Pale Oak by Benjamin Moore

Van Deusen Blue

For a shade that will fit perfectly in both traditional and modern spaces, Van Deusen Blue is a smart pick. With strong gray undertones, this hue adds a pop of color without being too bright. The shade lends a strong yet tranquil feel to any space, so it's perfect for a cozy bedroom or reading nook.

Paint Color: Van Deusen Blue by Benjamin Moore

Chantilly Lace

Barone says Chantilly Lace is one of Benjamin Moore's brightest and cleanest white paint colors. This adaptable paint color works well with virtually any paint color. In addition to that, its fresh cotton finish is a good option for the trim and ceiling as well. Chantilly Lace is a crisp, clean paint color that's perfect for bathrooms, living spaces, and anywhere with a lot of natural light.

Paint Color: Chantilly Lace by Benjamin Moore

Palladian Blue

"Palladian Blue is a light, coastal blue-green. It breathes relaxation into any space, making it the perfect option for bedrooms, bathrooms and home offices," Barone says. This airy color elicits the feeling of a morning walk on the beach and will visually open up any space with its light hue reminiscent of a clear sky. Embrace your inner coastal grandma with this bright shade.

Paint Color: Palladian Blue by Benjamin Moore

Revere Pewter

Revere Pewter is one of Benjamin Moore's best-known greige colors. According to Barone, it works wonderfully in common areas like living rooms and kitchens that often connect multiple rooms in a home.This perfect bridge between warm and cool tones is a timeless color that will never go out of style.

Paint Color: Revere Pewter by Benjamin Moore

Gray Owl

"Gray Owl is a light, cool gray that works well under many different lighting conditions," Barone says. "In well-lit rooms, this soft hue can cast more as an off-white. In dimmer spaces, it can lean more gray." Use this color in rooms with brighter white trim to make the gray undertones more pronounced.

Paint Color: Gray Owl by Benjamin Moore